Basic Math and Customer LTV

I actually stumbled on this and it reminded me how simple the math is to calculate LTV. This isn't even algebra; it's adding/subtracting and division. Sure, their are more complex financial calcs available, too, but let's remember one of the cornerstones of Marketing: KISS.

So the point of this post is to remind any readers of a huge consulting opportunity. As an experienced Exec in Fortune 100 and startup firms, there just is no one doing this type of analysis. Despite my attempts to pitch the value of the exercise to the higherups, it just didnt have much legs. Not to mention that most ERP and even COTS vendors don't package it and it's really hard to customize at this level, so IT threw up on it in my lap more than once. Going rate should be $200/hr. Really.

Speak with you soon. DC