Top 10 Lead Generation Campaigns

As I’m counting my Q1 leads, I thought it would be worth sharing what’s worked for me recently.  My list includes (independent of cost) my Top 10 campaigns used to deliver QUALIFIED leads:

  1. Referrals (by a wide margin)
  2. Free user-relevant tools or free trials (not free giveaways)
  3. SEO
  4. Blogs (other tools likely, but insufficient data at this time)
  5. eNewsletters
  6. Webinars
  7. PPC/SEM
  8. Corporate newsletters
  9. Customized direct mail
  10. Customized email

Thoughts on my list?  Others that you’ve used?  Anyone have a comment on why my #1 isn’t yours?

Speak with you soon.  DC


Sun + ORCL = (Dead MySQL) ^ Dying Java

Too bad. But perhaps the chatter on the boards today is all wrong:






But alas, there’s always .Net and the rest of the legacy languages.

Speak with you soon. DC


Configured with Windows Live

In a world of tools, tools, and more tools, how can you not acknowledge the importance of Microsoft?  They are still relevant, so I’m not ignoring them.  Besides, MSFT Writer (from Windows Live) for Blogger is a nice admission that they understand collaboration AND openness.

Speak with you soon.  DC