Top 10 Lead Generation Campaigns

As I’m counting my Q1 leads, I thought it would be worth sharing what’s worked for me recently.  My list includes (independent of cost) my Top 10 campaigns used to deliver QUALIFIED leads:

  1. Referrals (by a wide margin)
  2. Free user-relevant tools or free trials (not free giveaways)
  3. SEO
  4. Blogs (other tools likely, but insufficient data at this time)
  5. eNewsletters
  6. Webinars
  7. PPC/SEM
  8. Corporate newsletters
  9. Customized direct mail
  10. Customized email

Thoughts on my list?  Others that you’ve used?  Anyone have a comment on why my #1 isn’t yours?

Speak with you soon.  DC