SEO Tip: URL Folder Structure for SEO

Other than title tags, site layout has yielded the best results for me(assuming you integrate with PPC). My top 3 tips:

  • Use your Top 5 keywords in your naming conventions


/keyword1/ and NOT keyword1/default.aspx

  • Align web page names (and hence, urls) with PPC landing pages

subpage: domain.com/keyword1_content1/item1/

landing page: domain.com/keyword1_item1/

We’ve shot up dramatically in a very, very short period of time. Many of our top keywords are now Page 1 SERP #1-3. Hope it makes sense for you. Thoughts? Debate?

Speak with you soon. DC