Social Marketing

Duct Tape has a nice summary on this topic. And no, its not just because I like funnels :) With blogs at the bottom of the social pyramid, the progression to microsocial (or 1:1) is a straighforward (yet not simple???) progression. Easy, right?

But I ask -- for small businesses and enterprises alike, the key "top of the funnel" or base of the pyramid activity requires input, er blogging, so how do you persuade your key leadership to join the discussion if they dont WANT to? Expect internal debates, despite the fact that your customers and competitors are doing it (which isnt enough to coax your thought leaders, not to mention that they ignore the fact that its maximum reach for minimum effort and cost). Blogging is personality. Blogging is raw. Blogging can be very uncomfortable because blogging is full disclosure. And sometimes your most valuable leaders simply dont want to be exposed. So you better have a Plan B to reach your social marketing goals. And you better have a response to counter the obvious negative impact of NOT being in the blogsphere.

Does anyone disagree?

Speak with you soon. DC