What is the role of Marketing?

This is a fundamental question for any Marketer. You better have a good answer. I work at a startup ISV and I have a good answer because I'm asked the question on a weekly basis. My biggest challenges? How to retain the best talent to implement the Marketing strategy and how to align my business to achieve optimal results, oftentimes on a shoestring budget. It forces managerial discipline and it requires ongoing research to stay in tune with the latest tools, trends, and techniques.

I think I'll start a series of posts on this very important topic. And I'll share my answer to this post question in my next posting (hint: imagine the guy in this photo is an Inside Sales Rep at any company or see my winter post). Let me know if you have any preliminary thoughts before I get started.

Speak with you soon. DC