Budweiser marketers at Anheuser-Busch are amazing product performers in their consistent ability to develop and control the brand. If brand=proof of value, is there no better example? While the quality or quantinty of value may be debatable, to those who derive value from the products unquestionably receive their level of perceived (or real) value from Bud time after time. And we could discuss positioning and loyalty effects here, too. Yeah, a billion dollar ad budget helps, but the core question remains: how is your brand performing for you? Would your customers agree?

Speak with you soon. DC