Do You Use These Calls to Action?

It’s my ongoing quest (that word always reminds me of Shrek) to find the best way to engage my targets.  I think MSFT gets a bum rap on adCenter and I’ve always found it to be much better than adwords, conversion-rate-wise, anyhow.  Point being that they have some very helpful tips, including a recent post on some of their better performing Call-to-Action phrases, which include:

  1. Book Now
  2. Reserve
  3. Save Now
  4. Discover your
  5. Sign up Today
  6. Buy Now
  7. Pay Less
  8. Order now
  9. Research

Do you have any others to add?  Any conversion rates to share?

Speak with you soon.  DC


The Best Remarketing CTAs

Trying to keep data “blind” yet still provide value, the 4 best Calls to Action in a B2B remarketing program are (again, in no order, for same reason above):

  1. Watch an on demand webinar
  2. Download a whitepaper
  3. Attend a live product demo
  4. Apply for a discount (ie, free product, discounted product, etc.)

Make sense?  Are you surprised?  Are you doing any remarketing?  Are you thinking about WHAT you want your user to do instead of what your button looks like?

Speak with you soon.  DC


IT Guy vs NonITGuy - Sound Familiar?

An oldie but still a goodie. Note the initial page in his browser when he opens it up...enjoy.
Speak with you soon. DC