The Best Remarketing CTAs

Trying to keep data “blind” yet still provide value, the 4 best Calls to Action in a B2B remarketing program are (again, in no order, for same reason above):

  1. Watch an on demand webinar
  2. Download a whitepaper
  3. Attend a live product demo
  4. Apply for a discount (ie, free product, discounted product, etc.)

Make sense?  Are you surprised?  Are you doing any remarketing?  Are you thinking about WHAT you want your user to do instead of what your button looks like?

Speak with you soon.  DC