What Are Your Web Site Goals?

Do you even have any site goals? As I've been waist deep in this topic for some time now (ahem), its become even clearer to me that web design goals should be grounded in the fundamental business objectives of:
  1. Awareness (Company, Products, Services)
  2. Leads
  3. Sales (Transactions)
  4. Renewals (Visitors or Buyers) and/or Referrals
I did a quick search on the topic and was quite surprised to NOT find a similar list (one was kinda close) to the one I had in my brain, so I've posted this here. Hope it helps.
Speak with you soon. DC