Real SEO - Tags, Text, Links

Yes, it can work. I reworked all page titles and added key anchor text, all grounded in a few core keywords. Results? From "SERP >40" to "<5" on core keywords in less than 2 weeks. Really. Is your inhouse Team doing the same? How about your consultant? Its not bragging but more of a statement on the importance of focusing on relevant changes. Oh yeah, it helps to have a LOT of inbound links, but hey, thats the truly important part of effective SEO anyways -- and you cant get a third party expert to do that for you, so watch out.
Speak with you soon. DC