It’s my ongoing quest (that word always reminds me of Shrek) to find the best way to engage my targets. I think MSFT gets a bum rap on adCenter and I’ve always found it to be much better than adwords, conversion-rate-wise, anyhow. Point being that they have some very helpful tips, including a recent post on some of their better performing Call-to-Action phrases, which include:
- Book Now
- Reserve
- Save Now
- Discover your
- Sign up Today
- Buy Now
- Pay Less
- Order now
- Research
Do you have any others to add? Any conversion rates to share?
Speak with you soon. DC